FLOREN ⎯ Flores & Regalos
A local flower shop that lives in the digital world and only appears when a special occasion calls for beautiful flowers at your doorstep... That is what our client for this project described as his idea for a different kind of flower delivery service in Monterrey, México.
We came up with the concept of a floral pop-up that opens a month before a celebration like valentine's day, mother's day, or even the start of spring. A traditional yet unique gift: a limited quantity of bouquets and flower arrangements are available, a collection made up of the prettiest blooms of the season in partnership with the local flower suppliers.
The client’s background as a furniture designer makes his process of designing the floral collections as art-objects with a design methodology. This insight led to the inspiration of making the identity around famous art featuring flower arrangements, we focused the visuals of still life paintings of the 17th century.
This piece of history in contrast with a vibrant color palette, simple geometric silhouettes and contemporary typography, make up the youthful identity for FLOREN.
Credits:
Branding, Naming & Art Direction: Daniela Posadas
Photography: David Zertuche
Client: Rodrigo Zertuche
